Google Algorithm Updates | Search Engine Optimization

Search engines like google, Bing, yahoo and many more are the largest place for anyone to find anything. In fact, people these days even use search engines to find ATM near them. This is the reason that’s search engine optimization is so important for any online business. But how google or any other search engine decides that which website should rank higher. In this blog I will discuss about the google algorithm updates which helps the search engines to decide that who will rank higher on a same keyword.

There are total 8 major updates by google till now, each one by one helping in finding the most relevant result according to the user’s search. Let’s discuss them one by one.

1-      Panda- Panda assign a quality score to your website, this score is used in the ranking factor in the later stage. In the starting Panda was a filter but in 2016 it was declared as the official algorithm update. The main purpose behind Panda update was to get the most unique content and get the copied content out of the story. So, if you have an e-commerce website then for sure you can’t get a 100% unique content so try to keep your image unique.

2-      Penguin- Penguin update was launched to down the websites with fake links. So, if you not doing a proper backlinking of your website then start doing so because it may be one of the reason because of which your website is not ranking on search engines.

3-      Hummingbird- It helps Google to better interpret the search queries and give the better result to the user. In other word I can say it focuses on context rather then focusing on content. It helps to rank the queries even if they are not matching the exact search term.

4-      Pigeon- It brings the location factor into play. If a user is searching something then the search engine will show the nearest service available to him. It also plays a big role in local SEO.

5-      Mobile- Google has launched this update to make it sure that every website should be mobile friendly also. So, if your website is not compatible to mobile then it will not rank high on search engines.

6-      Rank brain- It is a part of Google hummingbird update, it is a system which helps search engine to understand the meaning behind the search queries. So, try to provide a relevant content on your website, especially title and description tags of your web-pages.

7-      Possum- The possum update makes sure that the user gets the local result first whenever they search anything.  So be sure of doing local listing of your website.

8-      Fred- With this update Google ignores all those websites which shows irrelevant ads on their web-pages. So, choose ads wisely before placing them on your web-pages.

So these are the 8 updates by Google, they help’s the bots to filter the most relevant content for you according to your search.

What is Digital Marketing?

Marketing itself is a vast subject with many branches and believe me digital marketing is the most famous among them, at least for now I can say. So what is it, we are listening this word every here and there, how can it help us and what are different sections involved in it.
In my opinion internet is digital marketing because without internet there is no digital marketing or I can say internet is the mother of digital marketing. If I ask someone that if I say you to live without eating for one day, can you do that, the answer will be yes I but if I ask someone, Can you live without internet for one day, my god many will reply, are you mad, what are saying? So just imagine people these days are ready to live without food but not without internet, This is the power of Digital Marketing. People are become so addicted to internet that they want it in every moment of their life. While eating, while sleeping, even when they are in washroom. So it is pretty sure that when people are spending so many time on internet, it has to be a perfect place for marketers to go and advertise their product. Let's see what are the different aspects in Digital Marketing-
1- Social Media marketing- Social Media is the lifeline of people these days, the number of Facebook accounts is more than the world population, just imagine that, So it have to be a place to advertise your product in every possible way.
2- Content marketing- Content is the king and no one can deny this fact. Without good content it is impossible to build a good traffic on your website or social media page. Content will bring your prospects on your website or page and then help you to convert them into a lead.
3- Search engine marketing- It plays a very important role when it comes to running your Digital Marketing campaign. It is further divided into two types- organic and inorganic. Organic are those technique for which you are not paying like SEO(search engine optimization) or SMO (Social media optimization) and inorganic are those for which you are going to pay like PPC ads (pay per click) or PPM ads.

So I think you have understood why every firm is moving towards digital marketing from traditional marketing. I hope this blog will help you with your digital marketing campaign. Keep reading for more blogs on topic related to Digital Marketing.