A Sweet Trip To Kolkata

Kolkata was initially known as Calcutta. Kolkata is said to be a CITY OF JOY, but the perfectly this city can be sentenced as HEART OF BENGAL. It is the first metro Politian city of the country and is the only place where tram of British period still enshrines. Kolkata has the smell historic freedom of INDIA, it has blessings of goddess KALI, HOOGLY river flows with a smoothness giving a magical dusk time, artificial fun castles, malls and market place makes this city alive. Kolkata’s rich heritage never fails to attract tourists and local people, the culture of this place is evergreen that cannot be replaced. KOLKATA is not just a city, it is an emotion. This place lives in the heart of people.

This place is connected to main three districts of Bengal and every part of Kolkata is special as every street has a story, each building speaks history, each monument writes about its heritage and culture. Some places of Kolkata are –

1.       PRINCEP GHAT – it is one the major tourist attraction because the ghat is near VIDYA SAGAR SETU which is a bridge. VIDYA SAGAR SETU is also known as the SECOND HOOGLY BRIDGE. Though the design is totally different but the engineering done is same. PRINCEP ghat is built on the memory of a british scholar JAMES PRINCEP. The perfect time to visit the ghat is dusk time. The cold wind of river HOOGLY charms the place. The lights of bridge add stars to the place. The hypnotizing ambience attract tourists. It is one of the best hangout place with no negativity in and around. PRINCEP GHAT is in the main Kolkata city. One can travel with public vehicles and cabs.

2.       DAKHINESHWAR TEMPLE – KOLKATA is blessed with goddess KALI. Travelers can enjoy DAKHINESHWAR trip by taking lounge from BELUR MATH situated in west river bank, HOOGLY district. BELUR MATH is also a religious place of RAMAKRISHNA PARAMHANS, founded by  SWAMI VIVEKANANDA. The temple has a very silence, meditative and relaxing ambience. It costs 10rs in lounge from BELUR MATH lounge station to reach DAKHINESHWAR TEMPLE. The temple has a mythological history and the idol is said to be very pure for granting wishes. DAKHINESHWAR TEMPLE has a big marble platform for walking. They have museums, library, gallery in the premises. Outerside of temple has a big walking platform, arrangements to sit and rest, library, a HOOGLY river ghat near BALI BRIDGE. Tourists can visit ADYAPITH TEMPLE which is also RAMKRISHNA KALI mandir. It is in the main city so one can book e-rikshaw and plan for this religious place.

3.       M.P. BIRLA PLANETARIUM – The name itself speaks that the place is connected to celestial bodies, galaxy, stars, planets. People who are interested in astronomy, science and arts as well can enjoy this place. Also known as TARAMANDAL, Birla planetarium’s location is: 96, Jawaharlal Nehru Road, Chowringhee Road, Adjacent to St. Paul’s Cathedral, Kolkata, West Bengal. It is largest planetarium in INDIA and second largest planetarium in ASIA till date. BIRLA PLANETARUIM has electronics laboratory for designing equipment required for practical research, it has gallery with famous paintings and models of renowned astronomers. Planetarium has well designed telescope with powerful professional lenses, more observatory equipment which offers public and students to complete their researches, complete their projects and many more.  

4.       SCIENCE CITY – Science city is very interesting place for public because whatever you see inside it, all have some science in it. They have rides, ropeways, parks, galleries, geography center, science exploration hall. Galleries include illusions, aquarium, live butterfly enclaves, science on a sphere, earth exploration hall where there is a 3D ride, 3Dvision, mirror magic, Time Machine, Maritime center. Science city is located at the crossing of EASTERN METROPOLITAN BYPASS and J.B.S. HALDANE AVENUE, KOLKATA. The entry fee is 50rs/person.  

5.       NICCO PARK – it is famous for ultimate fun rides and water theme park (WETO WILD). NICCO PARK has rides which will surely cheer your mood, costs do not hamper the fun. Nicco park also gives refreshment and meal facility so that hunger don’t come between you and your good time. It is an amusement park which also has water theme park inside it. WETO WILD has water rides, artificial sea shore, rain dance and much more. It is assured that public will get tired of exploring this fun fiesta but the place continues to give surprises and fun. It is located in Salt Lake city, sector IV, JHEEL MEEL, KOLKATA. 

6.       FUNWORLD of KOLKATA - I took this subject to write under trip to Kolkata because Kolkata has much more than you read about it. Even roads of KOLKATA have story of history and mythology. The latest KOLKATA very much focuses on artificial fun worlds other than NICCO PARK and SCIENCE CITY. They are AQUATICA (a water theme amusement park), ECOPARK (nature’s park), WAX MUSEUM and SNOW CITY (artificial snow theme area with rides).

I hope my this blog helped in your visit to Kolkata, it’s a very nice place and one of the best place you can visit this summer.

A Sweet trip To Gangtok

When people plan easy, comparatively cheap and best snowy hill station for fresh vacation, then one must surely think take a chance to visit gangtok located in north India. Bengal people find this hill station very easy to reach and spend their vacation. Gangtok is the capital municipality city of Sikkim. The Himalayan range has surrounded GANGTOK. This place is a blend of nature, worship, history and white beauty, i.e., snow. GANGTOK has beautiful waterfalls, beautiful helipads from where mountains give a sparkling view. It also has beautiful buddha monasteries which creates a religious ambience in and around and make the place fresh. GANGTOK is the cleanest hill station among all hill stations and is also safest among them. GANGTOK is a municipality of SIKKIM but is maintained like a city.
There are many famous tourist places in and around GANGTOK which can make your trip beautiful, with that you can also enjoy shopping. some tourist spots of GANGTOK are -

NATHULA PASS - it is an Indo-China border near GANGTOK, full of snow. The temperature of this place is very low than the temperature of GANGTOK. It is nearly 53km from GANGTOK. NATHULA pass has a beauty of snow throughout the year. One can plan their vacation near a country border. The NATHULA Pass is a part of Himalayan range. One can plan a trip to NATHULA pass by pre-booking a tracker which has already taken permission for NATHULA pass. Only limited number of people can only visit NATHULA pass in a day. And only limited vehicles are allowed in a day.
CHANGU Lake - I am sure you must have seen a water body near or in a foothill.  CHANGU lake has the same scene which you once dreamed about. It is also known as TSOMGO lake. CHANGU lake has heavenly beauty located 40kms away from GANGTOK, the main city. The beauty can be defined as a blue transparent waterbody at the foothill of snowy mountain. Near this lake you can experience yaks ride and some local markets for shopping and can refresh yourself with food. This lake can be visited by booking a tracker from the city. They has a service to pick you for the destination and safely drop you and help you to return back in the city.
MG MARG - It is the heart of town. MG Marg is basically a shopping paradise. It is in the main city. The glittering and livelihood of this place will charm you and attract you. The place has a PARIS essence in it, so this place is said to be mini foreign. The roads are covered with benches, fountains, lightnings where people can sit and relax their mind. The place has a sparkling beauty of its own. Shopping centers, open malls, long tiles road and a beautiful cold breeze makes the place heaven on earth. MG MARG is covered with shops, cafe, bars, restaurants on both sides of road.
CABLE CAR AT DEORALI market - GANGTOK’S beauty without a ropeway visit is not interesting. The nature, beauty of hills and GANGTOK beauty from ropeway can be taken at a glance. DEORALI market is a place in the main city which has cable car station, you just need to pay 50rs for the ticket and you can easily take the pleasure of mountains with the city. The ropeway is 1km long and three points, the lowest point is DEORALI market whereas highest point is TASHILING and middle point is NAM-NANG. The journey starts from a ropeway station taking you through valleys, experiencing the heights, and GANGTOK is under you.
I hope this blog helped you for your trip to Gangtok. Keep reading my next blog will be on the heart of Bengal - KOLKATA

Best Adventure Sports In India

Sports is in our blood, it may happen that we belong from different place but when it comes to sports no one sees who is from where it's just the feeling that I want to enjoy & enjoy a lot really. With the advancement of technology, we all have come to listen a new term - adventure sports. So, what is adventure sports, what are different adventure sports and which is the best in terms of both security and enjoyment. Let's discuss all these points one by one. We will also discuss which is the best place in India for all these sports events.

The first adventure sports which I personally tried was bungee jumping and believe me guys it was one of the most horrifying and enjoyable moment of my life. Standing at a height of 80 meters and jumping, my God it's really horrifying, but it's sports you are there to enjoy so for once in a lifetime it's a good experience. If I talk about the overall experience, in my opinion paying so much money for just enjoying five minutes, I don't think it's a good deal but yes you should definitely try it once in your life but doing it again and again I don't think it's worth of paying so much.

 The next one is paragliding, I have done it once in macleodganj and it was one of the best experience of my life. Standing on the top of a hill and then flying like a bird, it really gives you feeling that you are independent and flying like an eagle. Paragliding is one the best adventure sports and you can enjoy it at various places in India, but in my opinion, it is best when you do it at a hilly place so that you can enjoy the view of nature and the white snow covering the mighty mountains.

The next one is my favourite and I even don't remember that how many times in my life I have done that. "River rafting" the most safe, affordable and the best adventure sports of all. When I was doing it first time I was really scared but after five minutes it was like thank you God that I didn't missed this experience. In short, I can say that rafting is four hours of entertainment at a movie price with so much fun that you can't even imagine.

So, if you ask me personally I will say river rafting is the best adventure sports if you're going with a group of at least six people and if you want to enjoy solo and really wants to get some thrill on your life than believe me go for bungee jumping, you will get an experience that you will remember for your whole life.

Guys if you are looking for place to go for adventure sports, close your eyes and go to Rishikesh. Believe me you can't go to a better place then Rishikesh in India for adventure sports. There are many more sports activities which you can enjoy there and there are many good temples you can visit. So, guys you have got only one life enjoy every second of it, and believe me Rishikesh is a place where you can enjoy every second of your tour.

I hope you will find this blog helpful and it will help you to decide where you want to go. Stay updated for my next blog in which I am gonna tell you all about my experience of Gangtok and why you should definitely go there at least once in your life.

Google Algorithm Updates | Search Engine Optimization

Search engines like google, Bing, yahoo and many more are the largest place for anyone to find anything. In fact, people these days even use search engines to find ATM near them. This is the reason that’s search engine optimization is so important for any online business. But how google or any other search engine decides that which website should rank higher. In this blog I will discuss about the google algorithm updates which helps the search engines to decide that who will rank higher on a same keyword.

There are total 8 major updates by google till now, each one by one helping in finding the most relevant result according to the user’s search. Let’s discuss them one by one.

1-      Panda- Panda assign a quality score to your website, this score is used in the ranking factor in the later stage. In the starting Panda was a filter but in 2016 it was declared as the official algorithm update. The main purpose behind Panda update was to get the most unique content and get the copied content out of the story. So, if you have an e-commerce website then for sure you can’t get a 100% unique content so try to keep your image unique.

2-      Penguin- Penguin update was launched to down the websites with fake links. So, if you not doing a proper backlinking of your website then start doing so because it may be one of the reason because of which your website is not ranking on search engines.

3-      Hummingbird- It helps Google to better interpret the search queries and give the better result to the user. In other word I can say it focuses on context rather then focusing on content. It helps to rank the queries even if they are not matching the exact search term.

4-      Pigeon- It brings the location factor into play. If a user is searching something then the search engine will show the nearest service available to him. It also plays a big role in local SEO.

5-      Mobile- Google has launched this update to make it sure that every website should be mobile friendly also. So, if your website is not compatible to mobile then it will not rank high on search engines.

6-      Rank brain- It is a part of Google hummingbird update, it is a system which helps search engine to understand the meaning behind the search queries. So, try to provide a relevant content on your website, especially title and description tags of your web-pages.

7-      Possum- The possum update makes sure that the user gets the local result first whenever they search anything.  So be sure of doing local listing of your website.

8-      Fred- With this update Google ignores all those websites which shows irrelevant ads on their web-pages. So, choose ads wisely before placing them on your web-pages.

So these are the 8 updates by Google, they help’s the bots to filter the most relevant content for you according to your search.

What is Digital Marketing?

Marketing itself is a vast subject with many branches and believe me digital marketing is the most famous among them, at least for now I can say. So what is it, we are listening this word every here and there, how can it help us and what are different sections involved in it.
In my opinion internet is digital marketing because without internet there is no digital marketing or I can say internet is the mother of digital marketing. If I ask someone that if I say you to live without eating for one day, can you do that, the answer will be yes I but if I ask someone, Can you live without internet for one day, my god many will reply, are you mad, what are saying? So just imagine people these days are ready to live without food but not without internet, This is the power of Digital Marketing. People are become so addicted to internet that they want it in every moment of their life. While eating, while sleeping, even when they are in washroom. So it is pretty sure that when people are spending so many time on internet, it has to be a perfect place for marketers to go and advertise their product. Let's see what are the different aspects in Digital Marketing-
1- Social Media marketing- Social Media is the lifeline of people these days, the number of Facebook accounts is more than the world population, just imagine that, So it have to be a place to advertise your product in every possible way.
2- Content marketing- Content is the king and no one can deny this fact. Without good content it is impossible to build a good traffic on your website or social media page. Content will bring your prospects on your website or page and then help you to convert them into a lead.
3- Search engine marketing- It plays a very important role when it comes to running your Digital Marketing campaign. It is further divided into two types- organic and inorganic. Organic are those technique for which you are not paying like SEO(search engine optimization) or SMO (Social media optimization) and inorganic are those for which you are going to pay like PPC ads (pay per click) or PPM ads.

So I think you have understood why every firm is moving towards digital marketing from traditional marketing. I hope this blog will help you with your digital marketing campaign. Keep reading for more blogs on topic related to Digital Marketing.